Using Automated Text Messaging to Boost Your Business

Allset Marketing2022-09-13

Generating consistent revenue and labor shortages are common problems of operating a home service business.

No more sweeping it under the rug; Generating consistent revenue and labor shortages are common problems of operating a home service business.

Starting, growing or scaling a successful $4.1 Million Home Service business is no easy feat. Long hours, lots of research and engaging with others in the community are just the foundation of building a shiny empire. An empire that is well worth the investment if you know how to cut costs and can still put money in your employees pockets.

Cristobal Mondragon, Owner of Queen Bee Cleaning, realized a need for Home Services when his wife and her best friend started offering residential cleaning. “I have never seen anything take off so fast.” He told his wife he was “going to quit my job and go full time.”

He went from having no experience to having 22 employees, and has made over $4.1 Million in total sales.  “One of the best decisions I ever made.” Mondragon stated.

Just in the United States alone, the Home Service industry is projected to reach $1.2 trillion by 2026 compared to $106 billion in 2018. Although the market is projected to grow, so does the cost of running a business.

Although you can make a lot of money operating a Home Service business, the cost of running one can add up quickly. The most common items Home Service businesses invest in are cleaning supplies, website design, daily operations, licensing, marketing, and labor. If you’re just starting your Home Service business plan on spending anywhere from $2,000 to $6,000. It can really add up and you could find yourself in a mess, one that you won’t want to clean up.

Home Service businesses are some of the most underserved businesses, so finding the right tools or software that is designed specifically to meet the needs of the Home Service businesses can feel like trying to clean carpet with a mop. The software might function well for other businesses, but it doesn’t suit the job.

Text messaging is changing the way Home Service businesses generate more revenue and increase employee retention. The average person checks their phone 160 times a day. Text messaging is one of the most common ways Americans use their smartphones. In fact, 97% of smartphone owners use texting as the main feature.

Text messaging is also one of the most effective marketing tools to reach customers. Texts have a 98% open rate compared to email marketing that has, on average, a 20% open rate.

“I was amazed because I found the next thing that was going to grow my business.” Mondragon said about using text messaging as a marketing tool. “If I sent an email to 1,200 people I would get 3 to 4 people that would reply. So, I sent an offer with [Allset]. For every 100 texts I send out, I get a lot more responses.” Mondragon stated.

Allset is an automated text messaging software design specifically for Home Service businesses that connects to a businesses CRM or scheduling software and sends a customized text to customers once a job is completed requesting a tip.

Communication and marketing go hand-in-hand to generate revenue. Allset has leveraged both helping Home Service businesses generate revenue with an average tip of $35, a 15% conversion rate to tip and generating 300% more tips.

With Allset helping your business save time and collect more tips, you can do right by your employees and put those tips in their pockets helping avoid labor shortage.

“We pay a good rate to start, but even then we still struggle because it’s very physical work.” said Mondrogon about having a stable workforce. “I heard Allset collects tips for cleaners” and now he doesn’t worry about having a workforce. Allset, “brings value to any business.” The best benefit, 100% of the tips go directly to the business and Allset covers the credit card processing fee. Your team deserves Allset.

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